Artist: Rudimental
Twitter: http://twitter.com/RudimentalUk
Facebook: http://www.facebook.com/RudimentalUK
Genre: Drum & Bass
Location: Hackney, London, UK
Label Type: Indie
Location: Hackney, London, UK
Label Type: Indie
Record Label: Asylum Records/Black Butter Records
Website: http://rudimental.co.uk/Twitter: http://twitter.com/RudimentalUk
Facebook: http://www.facebook.com/RudimentalUK
Today’s tune is a big one! ‘Not
Giving In’ is the brand new single from Rudimental released just a couple of days ago (November 18th) on Asylum Records (US) and Black Butter Records (UK).
Following up the UK’s second ever
Drum and Bass number one is a massive challenge. Naturally, Rudimental have
stepped up with something equally refreshing; John Newman’s vocals are even
more powerful than before, and the string/horn combo sends major shivers. They
have continued where they left off with a rumbling bass accompanied by twinkling
piano keys and lashing jazzy brass. The smooth, soulful vocals simply add to
the already impressive amalgamation of brass, keys and bass. The meaning of the
track given by the lyrics is simple. It aims to promote a message of standing
tall, remaining strong throughout the tough times and ultimately, not giving
in!
The Hackney quartet have once
again decided to make full use of Newman’s infectious talent as they did on ‘Feel The Love’, a track which went platinum
down under earlier this year. Furthermore, the latest release also features
Alex Clare; the man responsible for bringing us the outstanding track, ‘Too Close’, which itself went platinum
across the pond and in Germany.
‘Not Giving In’ comes with speaker-splicing remixes from Loadstar
and Ed Rush, as well as a powerful, complementing video which you can check out
below: