[TuneOTD] Rudimental - NOT GIVING IN (ft. John Newman & Alex Clare)

Artist: Rudimental

Genre: Drum & Bass
Location: Hackney, London, UK
Label Type: Indie

Record Label: Asylum Records/Black Butter Records

Website: http://rudimental.co.uk/
Twitter: http://twitter.com/RudimentalUk
Facebook: http://www.facebook.com/RudimentalUK

Today’s tune is a big one! ‘Not Giving In’ is the brand new single from Rudimental released just a couple of days ago (November 18^th) on Asylum Records (US) and Black Butter Records (UK).

Following up the UK’s second ever Drum and Bass number one is a massive challenge. Naturally, Rudimental have stepped up with something equally refreshing; John Newman’s vocals are even more powerful than before, and the string/horn combo sends major shivers. They have continued where they left off with a rumbling bass accompanied by twinkling piano keys and lashing jazzy brass. The smooth, soulful vocals simply add to the already impressive amalgamation of brass, keys and bass. The meaning of the track given by the lyrics is simple. It aims to promote a message of standing tall, remaining strong throughout the tough times and ultimately, not giving in!

The Hackney quartet have once again decided to make full use of Newman’s infectious talent as they did on ‘Feel The Love’, a track which went platinum down under earlier this year. Furthermore, the latest release also features Alex Clare; the man responsible for bringing us the outstanding track, ‘Too Close’, which itself went platinum across the pond and in Germany.

‘Not Giving In’ comes with speaker-splicing remixes from Loadstar and Ed Rush, as well as a powerful, complementing video which you can check out below:

Matthew Evans